Apple introduces iPhone Pocket a beautiful way to wear and carry iPhone

Born from a unique collaboration between ISSEY MIYAKE and Apple, the iPhone Pocket introduces a fresh approach to carrying everyday essentials. Inspired by the concept of “a piece of cloth,” it features a singular 3D-knitted construction that adapts to fit any iPhone as well as small, pocketable items. Its ribbed open structure reflects the signature pleats of ISSEY MIYAKE, offering both flexibility and understated elegance. When stretched, the textile subtly reveals its contents, allowing users to glimpse their iPhone display while keeping everything securely enclosed. Available in a playful color palette — eight options for the short strap design and three for the long strap — the iPhone Pocket can be worn in multiple ways, whether handheld, attached to a bag, or worn directly on the body.

Crafted in Japan, the iPhone Pocket is the result of extensive research and development rooted in ISSEY MIYAKE’s design philosophy, brought to life in close partnership with the Apple Design Studio. Both brands share a vision focused on simplicity, craftsmanship, and delight, which shines through in this clever accessory. Its universal aesthetic complements every iPhone model and color, encouraging users to create their own personalized combinations. More than just a carrying accessory, the iPhone Pocket embodies the idea of “the joy of wearing iPhone in your own way,” blending functional utility with modern, artistic design.

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